Fredonia: Why I Chose The Name

The question I get asked the most at the store, besides where to park, is how I came up with the name of the shop. Well, I have an undying love for all things aged and antiquated, including names. Great turn of the last century names like Theodora, Delphine, Cora, Pearl, Sophronia, Imogene and the like. For me they are invocative of a lost time, a feeling of nostalgia, romance, lace, cameos and corsets. I immediately get a feeling when I say these names. Fredonia, it sounded like a place to me, a destination, and turns out there's a Fredonia mountain nearby, a Fredonia Kentucky and Fredonia New York as well.

My hope was that as the store grew, the name would grow as well...into a feeling, a place, a destination, a style all of it's own. That it would create it's own unique and special community and be invocative of something to my customers. "That's so Fredonia...." What ever that may be for you. My hope is that it's a good feeling, one of anticipation to see what's new in stock,, friendliness as we get to know each other, fun in trying on clothing that reflects a different perspective, connection as we try to build our community yoga classes.

And for the record, you can park in our lot! The signs all say reserved but they are reserved for the businesses in our building and for the folks who live in the condos upstairs. So no worries when you come to see us. Hope to see you soon! XO